You need Flash Player 8 or higher to view video content with the ROO Flash Player.
Click here to download and install it.
Win a fitness package worth more than £3,000
Picture gallery: Click here for images of the new laptops
Mousetrap: Rumour watch - Is Steve Jobs leaving Apple?
Apple unveiled its new range of laptop computers last night, boasting aluminium MacBooks with glass trackpads and more powerful 3D graphics performance for the premium MacBook Pro series.
But rumours of cheaper notebooks were proved false with only a small drop of $100 in price for the basic 2.1 GHz white plastic MacBook to $999. In the UK, the basic MacBook now costs £719 including VAT.
While this is still the first sub-$1,000 Apple laptop, the company is sticking firmly to its high-end brand status.
There has been pressure on Apple to drop its prices to compete with rivals in the fast-growing notebook sector of the market where the cheapest “netbooks” cost as little as $400.
Analysts argued that falling consumer confidence might also force Apple to cut prices in the run-up to Christmas.
But Steve Jobs, Apple‘s chief executive, said that the Mac series of laptops and computers now had an 18 per cent share by unit sales of the US market and was gaining share all the time.
He said the new range of aluminium bodied MacBooks offered the same features as the old MacBook Pro series but for $700 less while the new Pro series was also substantially improved.
Apple is switching to Nvidia to supply its graphics chips for all its new laptops. Mr Jobs said processing-intensive activities such as playing 3D video games were as much as six times faster with the new chips.
Apple claimed a manufacturing breakthrough with the way the aluminium casings were cut and tooled, ensuring the laptops were lighter and used fewer parts.
At the lowest end of the redesigned laptop range, a MacBook will cost $1,299 (£949 in the UK), while the most expensive 15-inch display MacBook Pro, which comes with two graphics chips from Nvidia for extra fast graphics processing, costs $2,499 (£1,749 in the UK).
An updated MacBook Air, the ultra-thin portable notebook that does not have a CD or DVD drive, is $1,799 (£1,299).
The new machines are expected to be in Apple stores on Wednesday and can be ordered online immediately.
The most eye-catching innovation across the range is the new trackpad. The new multi-touch glass trackpad supports a variety of gestures, including a four-finger gesture for the first time. The entire trackpad also acts as a button.
Three versions of MacBooks will be available. The old 13-inch display white plastic Macbook will continue to be sold, reduced in price from $1,099 to $999.
Two new aluminium chassis MacBooks are being introduced, both with LED backlit displays: the first at $1,299 (£949 in the UK)with a 2.0Ghz processor and the second at $1,599 (£1,149 in the UK) with more onboard memory, 2.4GHz and a backlit keyboard.
As for the future, Mr Jobs said that the range would again be refreshed but netbooks were not under consideration at the moment. “That’s a nascent market that’s just getting started,” he said
And as for laptops with touchscreens, Mr Jobs said: “We’ve certainly experimented with it, as you might imagine, and it currently doesn’t make a lot of sense to us."
Industry sectors news at a glance. Interactive heatmap, video and podcast
The inside track on current trends in the charity, not for profit and social enterprise sectors
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
Everything the Business Traveller needs to know to make a better trip
Shortcuts to help you find sections and articles
05/2005
£13,500
08/2008
£109,950
2006
£10,750
Great car insurance deals online
£Excellent+ executive benefits
Torres and Partners
London
£49,229 - £62,035 pro rata
Charity Commission
London/Liverpool/Taunton
Alstom Power
Europe
Six Figure
Rolls Royce
Midlands/Europe
From £89,950
Great Investment, River Views
Special Offers now available
At the new sophisticated
Encore Las Vegas Resort!
Cruise the Islands of Hawaii - Pride of America
List your property with two leading travel websites
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths
News International associated websites: Globrix | Property Finder | Milkround
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
I've made a living out of MS for 18 years installing Server Products, XP still good, Vista - poor, now have Mac Pro, MB Air - actually these are fantastic, only when you have one can you comment! just bought a new Macbook, love OS X its fast, reliable, doesn't need rebuilding all the time like Windo
Darren, Beverley, United Kingdom
Mac OSX needs less processing power than Vista because it's a far more efficient design so don't be surprised to see PCs with "faster" processors.
Same with the graphics cards.
Biggest admission OSX is better comes from Microsoft itself when they tried to rip it off with Vista!
martin wingate, Beckenham, England
I was a hardcore pc user up until a year ago when I gave macs a try. Took me a while and hated it at the start but now fully converted. No viruses, instant boot up, clean, swish, fantastic build quality and doesnt slow down over time like every single pc ive ever owned or used. Macs are for pros.
steven, london,
The new Macbook Pro looks beautiful and really will set the standard. Hopefully by the time they introduce the new Macbook Pro 17 they will eventually include Blu-Ray, card reader and much larger capacity drives.
Chris Matthews, Stourbridge, UK
When you buy a PC Laptop you get a generic operating system. Apple products have operating systems that are optimised to the specific hardware. If you buy a Mac (highly recommend) buy the Apple office package rather than the microsoft eq. for macs, it's much cheaper, quicker and compatible.
Dan , Manchester, United Kingdom
I've had six Dell PC's in the past 12 years - All have slowed drastically within 6-12 months - all signs point to cheaper quality components which don't last as long as the more expensive ones - this is how Dell keeps it's prices low. I'll try a mac next.(and yes, my dell laptops have cost £1k)
Pritesh, London, UK
I think That this is a really cool laptop that's coming out and it don't cost that much to but I like it and keep coming out with these cool computer's and phone's
Keep up the good work!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1
Ieshia, Washington D.C., United States
Pah! For the price of a Ferrari Enzo, I can get 30 Yugo's and still have change!
I hope the sarcasm in my above comment is apparent. It is completely absurd to compare a Mac with a PC, because the MAIN differentiator between the two is not available on ANY PC for ANY price; it's called OS X.
Jacqui Goldstein, Liverpool, Wngland
For the kind of money you pay for a Mac, you can get a high end Dell Precision Mobile Workstation, which has even better graphics, more ram, a faster processor, and a 3-year on-site warranty, plus it can run all the latest 3D games fully rendered and also support the latest 3D CAD Software!
Richard Owen, Llandudno, Conwy
I second exactly what R Wayne, Jon and David Stone say. As a mac user, I will only ever recommend mac OS to anyone. I had been a windows user since 1997, and was never once impressed by it - I switched to Mac OS in June and haven't looked back.
Jake, Lincoln,
@Egor - read the article again!
I for ones am glad for the higher prices - keeps the wingers and know-it-all's (i.e. David) away - Asus EEE PC - you must be joking.. Same like cars, where would be the fun of owning a Mercedes if the ones in the council estates could effort it?
sean, Dublin,
I use both Macs and PCs. PC are perfectly OK for routine office admin work but fall down badly for any graphics intensive activity. If you make your living as a professional photographer where time is money, a mac pays for itself through its reliability, speed and ease of use.
Steve, London, UK
You want a pen? Look at all of those fools who buy pens that cost vastly more than a basic BIC.
People don't just buy whatever is cheapest, very many purchase based on how things look and feel to use. Apple concentrate on making the look and feel of their machines appeal to these buyers. Job done
steve, London,
I just use a pencil and paper. Why apple charge so much for a piece of plastic and some designer chips i do not know. I'll not go running to the shops either.
(you have been reading another pointless, biased and time-wasting comment)
mark, London,
Reading the comments, I shook my head. I'll bet many have never used a Mac. If they did, their opinion would be much different. I've priced Macs and PCs (and use both), and the cost differential is actually very similar when fully outfitted. The big difference: the Mac OS. It's far superior.
Brian, Irvine, California, USA
Meanwhile Apple are still using the faulty 8600 nVidea chips in their top priced 17" pro machine but now they've made the high resolution screen, that makes many menus hard to see as it makes everything smaller, the only screen option. It's not good for the pros.
Thalia, London,
Why this out-dated pretence by Macusers that the new PC laptops are so much more difficult to use and unreliable? My family have had no problems with the new Sony Vaio range. Macs are good but I wish they would stop feeling the puerile need to run down the opposition all the time.
Robert Cookson, Milton Keynes, UK
I have a MACBOOK Pro and a G5. The G5 needed two new logic boards and the MACBOOK PRO, although less than one year old, has had its hard drive replaced. I am therefore not sure where this reputation for reliability comes from. Each time Apple told me my expectations are too high - phooey
Paul Lamarra, Vannes, France
For 95% of home/small business users, 95% of the time a £300-400 laptop (+Open source software) will more than meet their needs and people are realising it. That is the slice of the market Apple miss and I'm surprised, particularly in the current economy. 95% of users couldn't care less about the OS
Simon T, Edinburgh, UK
Apple is good, but i still think it's a waste of money, why buy something that costs £300 more to do the same thing? I do agree they are more reliable and better quality, but not by far. If i was rich then a Apple it is, if your normal, then i wouldn't bother with an Apple. their not that good.
Sunny, Coventry,
A Pc or a mac? a laptop that will die or a laptop that will last years?. I have owned a few mac laptops and they never failed me, I gave them to friends and family whenever I upgraded and they all still work perfectly. There is no chance of the same being said of any other laptop... Buy a mac !
Graeme Lithgow, london, uk
Apple's not really charging twice as much. If you take the Dell XPS M1330 and kit it out with the same spec as the new £1149 MacBook it costs £1029. It has a bit more RAM and hard disk, but the MacBook has iLife software and faster graphics and RAM.
Mike Scott, London,
Most people are missing the point, you can't compare a Mac to a windows based PC. They are both computers but a Mac is reliable and easy to use, good design is a bonus. You pay a few pounds more but it works and if you are that strapped for cash buy from America, there is no import duty on laptops.
David Stone, London, UK
I will not go running screaming to the shops...I have no apple products and will not pay over the top for designer plastic and expensive adds....the truth is you can get much more spec for your $..with other manufacturers on every product range.seeing this ITstuff is obsolete as you are buying it
WILLIAM, NORTHAMPTON, ENGLAND
People seem very touchy about the prices, who cares, people are willing to buy them, to pay a premium for a well build reliable computer, sales are growing, if you want a cheaper computer buy one, sales are going up not down - agreed on the US-UK difference though, same in the iTunes store...
Matt J, London, UK
I agree with the comments against David, Eee PC can't be compared to the Mac Book Air.
They're in totally different classes.
The people that buy Mac Book Airs are in the class of people with more money than sense.
James, Highbury,
Actually, the Air is more like 3x the cost of an Eee. Just got a dell XPS 1330 fully kitted with LED screen, 3yr accidental care warranty for less than the cheapest macbook. Was even thinking about cancelling the dell, but 300 pounds to bring the apple to the same spec as the dell is well....
Dave , Birmingham, UK
What a let-down! I've had a MB, bought in 2006 (!) with firewire, C2D, 2GHz. The basic new one has the same processor speed and no Firewire! All this for the price of 4 netbooks. What should I do with my Fw-based external HD or my Mini-DV camcorder?! Where is the fun? Now the MB Air makes sense!!!
Andras S, Northington,
David Mudkips, you really think the Asus EEE has the same specs as the MacBook Air? That's like comparing a Skoda to a Jaguar.
Clive X Parker, Key west, USA
Not 'laptops with touchscreens' Steve!! An A5 iTouch please. Or are you worried it will undercut your laptop sales?
The success of the Kindle and the Sony eBook reader proves there's a market. Whats holding Apple back ?
Tim Chaffe, Auckland, New Zealand
I'm extremely disappointed. Lowering the price in the US by $100, yet raising it by £20 seems wholly unjustified.
alex, Colchester,
Actually David the rip off, like all good rip off's you don't see coming. You can buy a cheap PC and by the time you've upgraded everything just to get it to run it's own supplied OS & Word you've spent a similar amount. Always the same with Windoze machines - half loaded, half baked, half price!
Jon, Bournemouth,
Apple's product is well-engineered, stylish and reliable - but it isn't better *enough* to charge twice as much. Given the way the economy's going, I think the day of digital bling is well and truly behind us. Can Apple wait 5 years for the rebound?
Julian Morrison, Reading, UK
Err David, I use the Air, and have used the EEE PC, no comparison. It's like saying the loaf of Kingsmill is the same as the long-life foiled packed Sainsbury's own: no comparison.
Farrukh, Woking,
come on! seriously how can you compare an eeepc to a macbook air? they are not the same spec are they really
Gavin, Jersey,
No mouse button? I hate tap-to-click (turn it off on all my laptops) - one more reason to stay away; the specs are ridiculous for the money, as usual with Apple; and there are prettier laptops around now, too.
Gestures? A two-finger gesture perhaps.
Egor, London, UK
Nobody is making you pay that money, David, but some consumers choose quality over cheap, poorly manufactured goods. You get what you pay for.
R Wayne, Leicester, UK
Skoda or Ferrari - I know which car I'd choose to drive if given the choice.
roger jones, Manchester,
It's outrageous how high Apple pitches the UK prices compared to the US ones.
Chris Irwin, Horsham, UK
Complete ripoff. You can get a laptop with those specs for no more than £800 from elsewhere.
The MacBook Air costs more than twice as much as the Asus EEE PC, with exactly the same specs, yet it is larger.
David Mudkips, Reading, UK