Now visitor numbers are rising — a trend that Abigail Silver, of the Tourism Authority of Thailand, attributes to the fact that the island escaped the level of destruction visited on Phuket by the 2004 tsunami. Boutique and five-star tourism is moving in (Four Seasons is to open a hotel this year), bringing upmarket travellers to join the back-pack clan.

Investors seeking a slice of paradise are being attracted by property prices roughly half those in Phuket. Dean Wilkinson, of the agent Absolute Thailand, says that any improvements in roads, electricity and water supplies can only bode well for property values.

Land prices have risen by about 50 per cent in three years, says Stephen Owen, of Dhevatara Properties, which, via Savills International, is selling villas with gardens extending to the beachfront from $1.4 million (£715,000), and homes farther inland with superb views of the bay from $800,000. Two of the eight four-bedroom villas at the Dhevatara Residence development, which will be finished in March, have been snapped up. Each has maids’ quarters and a private swimming pool and they range from 440 sq m (526 sq yards) to 557 sq m (the plots vary between 630 and 1,247 sq m). On the north of the island they are a ten-minute walk from Bophut’s restaurants and bars but separated from the tourist traps of Chaweng and Lamai.

Beachfront locations such as these are what attracted James Willis to the Residence’s sister development: super-luxurious Dhevatara Cove on the secluded west coast, at Lipa Noi. He says: “If you want a house on the beach with four or five bedrooms and a pool and you want to be in an attractive country, in Barbados it will cost you $6-8 million and in Turks and Caicos $8-12 million. In Koh Samui I could buy my 800 sq m house with a private pool on the beach for the same price as a two-bedroom flat in Onslow Square; you wouldn’t even get a good little mews house in Chelsea for that money any more.”

Only one of the six properties at gated Dhevatara Cove remains, costing $2.85 million, for which you get five bedrooms, a study, maids’ quarters, high-spec Thai-style interiors, a pool, and 857 sq m of living space on a 1,951 sq m plot.

Would-be owners will need a ready source of cash; mortgages are not available to foreigners through Thai banks, though Dhevatara can arrange a three-year loan at 6.5 per cent of up to 50 per cent of the purchase price. Restrictions on land ownership in Thailand mean that buying through a company is common (purchases at Dhevatara are structured in this way via a British Virgin Islands company).

Properties at both Dhevatara developments are run like small, exclusive hotels. Made up of a series of “pavilions” around private courtyards and landscaped gardens, each comes with at least one staff member and a Thai chef dedicated to the owners’ needs, whether it be cooking, house-sitting, or maintaining the property while they are away. Each development also has generators and back-up water supplies.

All these are key selling points for buyers who hanker after the highest level of comfort as well as rental income. Samui Villas and Homes, the largest management company on the island, which will let properties on an owner’s behalf, expects to attract rent of between $1,000 and $1,500 a night in peak season. This could cover the $400 to $500 a month estates management fees (paid by the company in the first year).

The Thai authorities are keen to avoid the mistakes of more overdeveloped areas — new buildings cannot exceed 12m (39ft) in height, and any structure with a footprint of more than 75 sq m is banned within 50m of a beach.

Stephen Owen believes Koh Samui’s property market will grow because of the rarity of prime properties in choice beach positions. He says: “In Samui there are very stringent rules as to what you can and cannot build, so that will always hold the key to it being a strong market. There is only so much coastline, and there will be demand for land and quality products because it will become rarer and rarer.”

ISLE FILE

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