Matt Rudd
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It’s not going to fit,” she shouted as the sweat streamed down my face.
“It has to, darling. Just one more inch.”
“I told you it wasn’t going to fit.”
“It is going to fit, sweetness. I’ve just got to...”
“It isn’t.” “It... is!” I gave one last, desperate shove and we both heard a cracking sound. Then a slight splintering sound, like a dam in a 1970s disaster movie. Then I started crying.
We were in a loading bay outside Ikea Wembley in northwest London, or, as I call it, hell. And I had just shoved an Ikea flat-pack cupboard through the windscreen of my poor little Vauxhall Corsa.
“I told you it wouldn’t fit.” Next weekend, Ikea celebrates its 21st birthday. Yes, this time 21 years ago, little blue-eyed baby Ikea was born to Britain. Like most babies, it was quite cute: Scandinavian style but not at Scandinavian prices, practical furniture with impractical names. And didn’t it change the interior landscape of Britain? BI (Before Ikea), we all had frilly lampshades, orange things and deeply offensive sofas. Now we inhabit forests of birch- and beech-based storage solutions. We read by tea light. We drink tea from stylish yet affordable mugs.
But there has always been one big catch: you have to build the furniture yourself. It’s not just Ikea’s 21st birthday. It is flat-pack furniture’s 21st birthday and, as such, I will not be popping any party poppers.
Allow me to get to the heart of the matter: I hate Ikea.
And when I say hate, I mean proper, cackling, lock-me-up-before-I-do-something-irrational loathing. Along with parking tickets, BT broadband and fat people who go large at McDonald’s, then ask for Diet Coke like it’s some sort of cholesterol-offsetting potion, Ikea has the ability to make me cry full man-tears of sheer exasperation.
Several hours or days or lifetimes before I shoved the cupboard through the windscreen, still in the fleeting grip of matrimonial harmony (fleeting because no couple stays friends for long in Ikea), we had decided the 200cm Pax storage system was for us.
With its space-saving drawers, rolling rails and neutral birch skin tone, Pax had seemed like the perfect affordable solution to all our storage needs. Even the name was less mindlessly irritating than usual. It wasn’t, for example, called Flarke.
So we wrote down the aisle number and carried on snaking through the snaking showrooms, like you have to unless you know the short cuts – which you shouldn’t because that means you’ve been too much. Everything seemed to be going well. I had only seen three other couples divorcing, only two children in full-on, back-on-floor tantrums, only one man stringing himself up from a keenly priced lamp. I should have realised it was all too good to be true.
Through the Marketplace we went, buying a fluffy rug that we thought looked like it could have come from The Conran Shop, but would later realise didn’t. And that would moult for years to come, clogging up two successive vacuum cleaners and a dog. And that would upset me every time I looked at it, which was at least 15 times a day. And still is. Harriet wanted to get some picture frames. I wanted to get a letter tray. We met halfway, with some lurid picnic equipment and three 99p loo brushes (because they were 99p, not because we have a large house). Still, we were all right.
Then, the warehouse: the bit where all pretence that you’re actually buying proper, finished furniture evaporates. Among the mile-high piles of flat-pack fun, we found our Pax in L27 and loaded it onto our cart. We struggled to the checkout, queued like refugees – namely for ever – and then, inevitably, everything began to unravel: the queue for the 50p hot dog was too long.
“I’ve got biscuits in the car,” said Harriet, as if biscuits were a substitute. I CAN’T GO TO IKEA WITHOUT GETTING MY 50p HOT DOG.
It’s like going to the cup final and missing the goal. Except the cup final is fun. And nobody’s dressed in yellow. Unless you support Arsenal. But they’re never going to be in a cup final. We began to argue like I had always known we would.
She wanted to pay for some courier company to give us a delivery window between 3am and 11pm rather than try to squeeze the Pax into the Corsa. I didn’t. For once, I won. As you know, it was a hollow victory. I wheeled the car to the trolley, because Ikea doesn’t allow you to do it the other way round. Oh no, you have to fight your way into a bay next to the exit and struggle and bundle and throw smaller detritus such as rugs and candles in the back like it’s the last helicopter out of Saigon, because everyone’s waiting and shouting and crying. Then it’s an inch off fitting. One more shove. Splinter.
So we took the Pax to the delivery area, unspoken I-told-you-sos hanging deafeningly in the air, and arranged for it to arrive the following Tuesday. We got a new windscreen. Tuesday came and went. So did the delivery guy, apparently, though I’d waited by the front door all day except for seven minutes when I answered the call of nature more quickly than was medically advisable and risked dying, like Elvis, on the loo.
It arrived the following Thursday. It was beech. We wanted birch. Or vice versa. I’m not good with trees. My fault, but not really. Another week without our space-saving storage system. Another courier. Another Pax.
And then it’s instruction time. I’m not going to go into it, it’s not constructive. Except to say that I got through the first eight steps intact. I Allen-keyed myself down to the bone, I counted the holes, I examined the diagrams, I hammered, I sized up, I gambled, I said little prayers to a god who has never listened before in my dark, desperate hours of Ikea-related need. (“Dear Lord, I have finished building my cabinet and yet I have one big screw left over. I have sinned. Forgive me, Lord, for I have been to Ikea.”) By the ninth step, I should have been in the clear. If I had been, I might have been celebrating this week. Hooray for Ikea. Hooray for my simple but effective storage system. But I wasn’t and I’m not.
After many hours of checks and rechecks, I established, I think, that I’d got something wrong at stage two. There was no option but to unravel and start again. And sign in blood that I would never, ever go to Ikea again. That Habitat it would be henceforth.
But isn’t Habitat expensive? And isn’t Ikea cheap? And it all looks the same in the end, don’t you think? A little bit of hassle and car damage en route is a small price to pay, n’est-ce pas? For a beech/birch storage solution that isn’t slightly crooked. Not if you look at it with a squint.
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What an extraordinary fuss about something so simple and easy to do.
I shop at Wembley IKEA and have it home delivered (far quicker than most other stores) and have never had any problems whatsoever.
I read the catalogue beforehand and decide what I want and check the measurements. I go and look at it in the store to see if it is as good as in the picture. If it is I'll purchase it at the desk, check with the assistant that he's punched in everything correctly, go and pay for it and queue up at the home delivery desk.
In a day or two it arrives. I lay everything out flat. Read the instructions carefully and patiently and then easily put it together. No problems.
Common sense, patience, good homework and checking as you go make it an easy process: as is going during the week when the kids are at school.
It's not IKEA's fault if people want to behave like Laurel and Hardy or Mick and Montmorency!
Janet, London, England
You need to all get a life!! Where else can you get well designed, functional furniture at prices so low that you can't afford NOT to buy it!? we all have the ability to make our own choices, Life is short and what's the point paying an arm and a leg for furniture which looks "wonderful darling" but is so expensive you end up regretting it for years. Ikea is and always has been different and challenging when it comes to furniture. Spend your energy on the meaningful things in life, like friends and family, spend your money on functional, well designed, low price furniture from Ikea Those who seem to despise it are possibly lazy, boring and have far too much money!! And wish they had come up with the inovative idea. Are we not just a little bit jealous of IKEA's popularity???
kp, Brum, england
Hi Very funny read.. a bit close to the bone ! I hope you do a follow up. I went to ikea today (21st birthday sale - 21% off everything) all was fine until I wenty to the C&C point !!! that was hell on earth, I met people who were waiting 7hrs for their items.. the staff and organisation of ikea was extremely incompetent and rude... I really do hope you doa follow up on their customer service after what I saw and experienced today !
AG, Reading,
This article was the funniest thing I've seen today! Is this what people in UK think about IKEA? A hell where it's just as easy to get lost as it is to get divorced? Matt, you should come to Sweden -where IKEA is the way it's supposed to ;)
And I promise, we have the cheap hot dogs here too. "5 kronors-korv" it's called, and it's never too much people in the queue.
Linda, Sweden,
Wish we had IKEA in Mexico!
louise, guadalajara, mexico
This article is the most fun I've ever had with IKEA. However, here in Malaysia, their delivery and construction fees are very reasonable, ad, of course, the constructors know what they are doing. To be recommended.
Bill Peter, Kuala Lumpur, Malaysia
If you are all finding putting together IKEA furniture difficult, then I am beginning to worry for the future of the human race :-)
Mike, Liverpool, UK
IKEA isn't cheap anymore, I don't see why people go there when they can just go to Argos and have stuff delivered.
IKEA Ashton's customer services treated me like vermin a while ago, and you won't see me there ever again.
M.R., Stockport,
hate 2 disillusion you but it is not flat packs 21st birthday. Mullard furniture industries aka MFI were selling it in their Croyden showroom 30 years ago
david phillips, northampton,
I have a friend who LIVES in Ikea Thurrock - she swears she hates it, but she even knows the menu by heart and is the proud holder of a family card................therapy has been mentioned, discreetly, but every time I visit her we end up eating meatballs at Ikea. Take a bow, Sal, for being their best and most loyal customer! : )
Pam, Nowhere near Ikea,
My wife loves Ikea and pops in for fun.
I would rather spend 24 hours watching American Idol - she loves that too!!
Is there a running them going on here?
Not really - Ikea was fun when I was a student and you could kit out your kitchen for 50p.
But I agree it is hell on earth for sane middle aged men.
Jim, Edinburgh,
man, I hate those PAX wardrobes....
I almost broke my back loading them into my car by myself, took the matt paint of the dash of my lovely golf.
...and yet we keep returning : )
steve, Wycombe, UK
Proof that nobody does sarcastic, make you cry out loud humour like the British (can I still use that term?). Thanks for the belly laughs and thanks to my sister for making me look up the article.
sue kenyon, dadlington,
Having just returned from Ikea Wembley 30 minutes ago where the staff in the wardrobe section ordered me 200cm of PAX wardrobe space yet only 150cm of wardrobe doors which of course I only spotted after I'd navigated the warehouse and lugged the self service bits on to a trolley and queued to pay and queued to arrange home delivery and was waiting for the bus home, I fully support the views of Mr. Rudd! Especially as the customer service desk couldn't rectify the mistake for me on the ground floor so I had to re-enter Ikea and repeat the ENTIRE process again, but this time with 30kg of cheap bedding hanging off my shoulder, to secure the missing 50cm of door! But the customer service isn't so bad, a nice chap, almost twice my size (I'm 5'2ft / 48kg) wearing a pristine Ikea uniform, did hold my trolley steady for me while I heaved 4 sets of twin packed 100cm x 60cm shelves off the pallet and on to my trolley! And I know I should be grateful for that! Habitat never sounded so good!
Rachel, London,
the funniest article ever written! the bit about the hot dog! not to have the hot dog...i don't even want to think about it...
well done - you have really cheered up my day
Paris, DUBAI, UAE
Quite HOW you ever thought a 2 meter wardrobe was ever going to fit in a corsa is beyond me.
I'm not sure you can really blame IKEA for your poor choice in rugs either, but hey - it was probably only a tenner.
On the other hand totally agree that the hot dog queues are usually too long.
If you need a hand with the interiors, next time drop me a line first: www.jcrid.com
jethro, london,
If I wasn't already married, I'd want to marry Matt Rudd - what a star! I've never laughed so much at his brilliant observations of the "joys" (term used loosely) for shopping at Ikea. I now avoid Ikea, and frankly would rather pay more for ready assembled furniture. Yes, I know it costs twice as much, and you have to pay for delivery, but it's worth it for someone else to just carry it into my home and place it where it belongs - and without me screaming at those stupid instructions, which really are just weird drawings that mean nothing to me!!
You can't just pop into Ikea...without leaving it with useless wrapping paper, candles, plates - just because they were cheap, when you only really wanted to buy some birch chairs!!
Keep up those rants Matt...loving them.
Maria Waldron, Cardiff, South Glamorgan
Probably the most accurate article The Times has ever published. It's nice to know I'm not the only one with a beech unit with a birch door and a rug that makes me want to kill myself. Bravo Mr Rudd.
Poppy Dinsey, London,
I was so incensed over this article I have come online.Though unrelated to IKea but Matt Rudd made it related, am bringing up the throw away comment he made. He stated 'at people who go large at McDonaldâs, then ask for Diet Coke like itâs some sort of cholesterol-offsetting potion;now I have through years on steroids put on phenominal amount of weight. So I am fat!Touch wood I have not been on steroids for a year so have lost 4 tone. I drink diet coke as have not had sugar since I was 9yrs old & find regular too sweet. A lot of ppl tho drink diet as prefernce . I really object to him castigating when he eats junk food..'âIâve got biscuits in the car,â said Harriet, as if biscuits were a substitute. I CANâT GO TO IKEA WITHOUT GETTING MY 50p HOT DOG. ' so biscuits and hot dogs hmm,!!there is a marvellous quote from the bible let he who is without sin cast the first stone!! I do tho think Ikea have us to ransom & at end o day just as Matt says a flat pack place like MFI but affordable
Heather Gale, near Edinburgh, Scotland