Attend a special evening hosted by Mike Atherton
Football has often been called Liverpool’s religion. If the cliché is true, then there would seem to be no more appropriate place for the beautiful game to start a property boom.
Until recently, Anfield, two miles north of the city’s centre, was famous only as the home of Liverpool FC. The rest of the local area, meanwhile, was infamous — for boarded-up windows and crumbling terraces.
In the past two years, however, house prices in Anfield have shot up, buoyed by a wider renaissance on Merseyside. And since Tom Hicks, an American equity specialist, and George Gillett, owner of the Montreal Canadiens hockey squad, bought the club at the heart of the area for £470m last month, this already busy market has been pushed into a state of frenzy.
The takeover brings the complete transformation of Anfield one step closer. The Americans have vowed to press ahead with Liverpool’s new £240m, 60,000seat stadium at Stanley Park, the Victorian open space adjacent to the club’s existing site.
Liverpool’s eventual move will lead to the loss of some of the park but the renovation of the remainder, as well as the transformation of the old 45,000capacity ground into Anfield Plaza, a self-designated four-acre tourist attraction with a hotel, bars, restaurants, shops, homes and offices.
Hicks has used stadiums before to regenerate run-down parts of Dallas, Texas, and he is understood to be examining Liverpool FC’s building plans to see if they can be improved.
Joan Berry, manager of the local office of Sutton Kersh estate agency, says that renewed confidence that the move will definitely occur under the club’s new owners has proved irresistible. “Prices have changed substantially over the past few weeks. Buyers seem particularly to want Stanley Park Avenue South and Ince Avenue, which borders Stanley Park itself. In November last year, we were selling three-bedroom terraced houses there for about £85,000. Now they are going for upwards of £95,000.”
Ian Murray, manager of the city centre branch of Andrew Louis estate agency, says a three-bedroom terraced house in Robarts Road, not far from the ground, was for sale in July last year at £79,995. It was later withdrawn, but went back on the market recently, and is under offer at about £95,000 — a rise of more than £15,000 in seven months.
The reasons for this leap are clear, Murray says. “The speculation about Anfield’s new owners and the ground moving has brought a lot of investors in, especially from Ireland.”
Other agents agree that Liverpool is drawing buyers from Dublin, an eight-hour ferry ride away, where a large chunk of the population has been enriched by a property boom that puts even that of London in the shade.
Daniel Boniface, manager of the Anfield office of agency Venmore Thomas & Jones, says he can’t believe the influx of Irish money. “They can’t pick anything up for under £110,000 in Ireland now, but in Liverpool they can easily find properties for £60,000 to £80,000. A lot of investors think prices can only go up.”
Some buyers are coming from even further afield: at an auction just after Liverpool FC’s takeover deal was signed, an Atlantic City investor bid aggressively for several of Anfield’s two-up, two-down houses.
The past few weeks have also seen rising interest in larger properties in the area, particularly those on Anfield Road, south of the site of the proposed new stadium. Venmore Thomas & Jones, for example, is selling an eight-bed, semidetached Victorian house for £350,000. It overlooks Stanley Park and has extensive front and rear gardens. On Argyle Road, further away from the ground, the agency is marketing a six-bed Victorian semi for £205,000.
“The club’s takeover has increased interest in these bigger properties dramatically,” says Boniface. “We have had particular interest from buyers looking to turn them into B&Bs.”
Many of the area’s terraces, though, are blighted by compulsory purchase orders, part of the NewHeartlands renewal scheme aimed at rebuilding some dilapidated terraces as modern, mixed developments. The plan is on hold due to local opposition, but if it proceeds, Anfield’s remaining Victorian houses may become even more prized.
Next year will see the city crowned European Capital of Culture and given a new retail-led heart, courtesy of a 42-acre, £920m regeneration project around the key artery of Paradise Street, masterminded by Grosvenor, the property company owned by the Duke of Westminster.
All the signs suggest that the city is destined for a bright future. And even the most die-hard fan of rival club Everton will surely admit that Anfield deserves a share of the rewards.
On the market
This five-bedroom, two-bathroom terraced house in Walton Breck Road has three reception rooms, a yard to the rear and a basement. It is for sale for £135,000 with Venmore Thomas & Jones, 0151 260 6106, www.vtj4sale.com
A two-bedroom, one-bathroom end-of-terrace house in Manningham Road has two reception rooms, but no off-street parking. It is for sale for £79,950 with Sutton Kersh, 0151 263 8558, www.suttonkersh.co.uk
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more




1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
£353 per day
Phonepay Plus
London
PwC’s Consulting practice helps businesses of all shapes and sizes work smarter and grow faster
PwC
£37,000
Department for Culture, Media and Sport
London
Currently £36,285
Department for Culture, Media and Sport
London
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Accommodation, flights, tickets to the race and a KL city tour for only £999pp
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.