Analysis: Ben Hoyle
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Rapturous reviews, a dead star and Batman’s global familiarity will all help to sell The Dark Knight, but it is the crashing economy that could do the most for its success. Cinema tickets are the leisure industry’s equivalent of ties and lipstick, which enjoy better sales when looming job cuts encourage employees to smarten up.
Phil Clapp, head of the Cinema Exhibitors’ Association, said that cinema attendances rose during downturns at the end of the 1970s and start of the 1990s. “The box office seems to be resistant to recession,” he said. “In relative terms the cinema is a cheap night out, and in times of general doom and gloom people look for things that cheer them up and help them to escape it all. Cinema does that.”
With cash-strapped Britons choosing to holiday at home and summer releases of films such as WALL.E, pictured, the prospects for cinema chains - if not for the economy as a whole - are positively buoyant.
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Coming from someone who works in a cinema, I believe this is true- we are busier than ever at the moment!
Helen F, Birmingham,
How many of you whingers have 100 inch+screen & 8.2 channel sound? None I bet. If u want 2 see a movie as it was intended then a small screen & mediocre sound system will not suffice. The £ to buy such a system would b prohobitive 2 many people so in real terms the cinema presents good value for£
Sacha Varma, Marbella, Spain
I find this very difficult to believe, particularly at a time when illegal downloads and file sharing are at a peak. It's certainly not a cheap night out for most, and dvd rental is a preferable alternative to the cinema for most. I can't imagine cinemas being around for much longer.
Alice, leeds,
I should just mention that cinema chains are pressured by distrubutors to increase the ticket prices, especially since the majority of box office takings go directly to them. The extortionate prices for food and drink are the only way cinemas can actually make money.
Mark, York,
Cinema's are expensive. Cineworld charges around 8 pounds. plus food plus travel as most are now multiplexes that one has to drive too!
Much cheaper to watch per per view at home.
max patel, croydon, surrey
I doubt that more people are going to the cinema because of the economic climate. Cinema tickets are too expensive. The major cinema chains seem to carve out areas for themselves so that there is no competition. All the cinemas within a 5 mile radius from my house belong to just one chain.
Vinay Mehra, Purley, surrey
I agree with the previous comments - taking a family out to the cinema, even without travel expenses and snacks, is ridiculously pricey to watch a film on a big screen. We have our movie nights indoors when the film's released!
Margot, Fife,
In London it is £10 per ticket at some cinemas rising to £14.50 in the West End. Popcorn and drinks starts at £8.00 and a hotdog is at least £5.00. It's not a cheap option unless you have a monthly membership card which allows you to watch as many films as you like for £14.99 a month.
Michaela, London,
This is utter nonsense - tickets in Woking are £7 or £5.50 for kids. For a family of 4 that's £25 for 2 hours entertainment. With the low cost of DVDs and rentals, I think evenings in will be the format for credit crunch family entertainment. With below inflation pay, few will venture out.
Peter, Woking, UK